Ride Beyond: The Norco Range
The challenge for this project was to create an engaging short that could be a nod to mountain bikers everywhere who had been searching for a glimpse of the new Range. It had been rumoured for years, spy shots were leaked, development meetings were crashed, internet forums set ablaze... I scripted this project during the height of Covid, and we shot in the small village of Pemberton, BC. With a small crew and trusting client, we were able to capture a short narrative of the new Range bringing down the mountain, while townsfolk sought a glimpse of the coveted bike.
Credits:
Rider – Lucas Cruz
Director – David Peacock
Director of Photography – Andre Nutini
AC – Geoff Hewat
Cable Cam Operator – Matt Maddaloni/Sea to Sky Cablecam
Grip – Alexi Godbout
Farmer – Ben Davies
Bike Mechanic – Marisa Harder
Talent Scout – Austin Ross
Colour – Sam Gilling
Sound – Keith White Audio
Music – The Pit (instrumental) by Public Service Broadcasting