For this project, my vision was to bring to life something timeless for the brand. It's an ode to gear that stands the test of time, not a commercial for the latest and greatest.For this project we shot everything on 16mm, mixing a few different stocks (Kodak 50D, 250D, 500T, Double-x) paying homage to the durability and evergreen nature of an old running hat. Most of the locations are my weekly run spots, the spaces I go to clear my head.

Produced/Directed/Edited by myself
Cinematography by @harrisonmendel + @35still
Featuring @evanberg_ @mostlyjustmik @turnfearsintogears
Colour by @ryanurzi
Sound Design + Mix by @keithwhiteaudio
Scans by @preservefilm
Studio @kelownafilmstudios
Lighting @pacificbacklot